Trade Show Marketing Tips to MAX ROI

Trade shows are an incredible opportunity. A buzzing venue packed with people who have an interest in your industry – what could be better? A successful trade show presence takes a lot more time and effort than the few days actually spent on the floor. To get the most bang for your buck at your […]

Boost sales with product demonstrators and sampling

Today’s SME’s are overwhelmed by so MANY marketing activities. Seamless branding and signage eye-catching and spotless stores traditional advertising locally digital marketing all over cyberspace Build a following and engage on social media It never ends. Sometimes we forget about the success of the good old door-to-door salesman; the 50’s product demonstrators. These handsome salesman […]

An Interview with Jazzy Jessica: Talent of the Month

What a fun interview we had with the beautiful Jazzy Jessica, our June promotional talent of the month. Get to know this gorgeous 24yr old from VIC, who is a standout brand ambassador, trade show host, promotional model, event support crew, mascot performer and RSA certified hospitality guru. Jessica is so much fun and a […]

How to write the perfect brief for promo staff

You’ve put a lot of thought, effort and expense into your event. Whether it be a trade show, product launch, sporting event, street marketing campaign or in store promotion, you want to get the most out of your hard work. You’ve taken the right step engaging a staffing agency; the perfect promo staff are excited […]

An Interview with Fearless Frazer: Talent of the Month

So excited to present our talent of the month. Meet the charming, professional and simply incredible actor and entertainer, Frazer! 34yrs of age and standing at 180cm tall, Frazer is a NSW local with an extremely diverse skillset. He’s bursting with personality and experience as an accomplished actor and director, captivating mascot performer, product demonstrator […]

Social Media Mascot Marketing: Stars of the Social Show

Welcome to part three of our mascot marketing series where we explore social media mascot marketing, and examples of some of the most successful brand mascots. These clever characters not only expertly represent their lucky companies, they have become brands unto themselves.   Geiko Gecko The GEICO Gecko is a lizard with a twitter account, […]

Mascot Marketing Part 2: Face to face promotions

Mascot marketing tips of the trade. If you missed part one which covered creating a brand mascot character, check it out. We have some great notes for the brainstorming board, and a few mascot marketing fails there for a good laugh. Here we’re discussing ideas and tricky tips to help you get the most out […]

Marketing with a Mascot – Creating a Brand Mascot

Creating a brand mascot (well) is not as easy as it may seem. Humour and memorable characters sell. People look more favourably upon a brand if they’re entertained by an enthusiastic and loveable fictional being, rather than being educated by professional and knowledgeable humans. It’s true, a brand character somehow seems more authentic. No one […]

An Interview with Vibrant Victoria: Talent of the Month

We’re very excited to introduce our beautiful team member Victoria as our chosen talent of the month. 165cm tall, 24 year old stunning size 8 Victoria is based in Melbourne, and is an extremely talented and experienced promotions all-rounder. You can spot her entertaining the crowds as a mascot performer, expertly demonstrating products at trade […]

Marketing Tips for a Fresh New 2018 – Start Strategising

Well here we are, another year, another 365 opportunities to elevate our brands and maximise our potential. We all start new years with the greatest intentions; but in small business it’s easy to get overwhelmed by the everyday running (off our feet) of our craft. Of course there are another gazillion new ways to market […]