An Interview with Fearless Frazer: Talent of the Month

So excited to present our talent of the month. Meet the charming, professional and simply incredible actor and entertainer, Frazer! 34yrs of age and standing at 180cm tall, Frazer is a NSW local with an extremely diverse skillset. He’s bursting with personality and experience as an accomplished actor and director, captivating mascot performer, product demonstrator […]

Social Media Mascot Marketing: Stars of the Social Show

Welcome to part three of our mascot marketing series where we explore social media mascot marketing, and examples of some of the most successful brand mascots. These clever characters not only expertly represent their lucky companies, they have become brands unto themselves.   Geiko Gecko The GEICO Gecko is a lizard with a twitter account, […]

Mascot Marketing Part 2: Face to face promotions

Mascot marketing tips of the trade. If you missed part one which covered creating a brand mascot character, check it out. We have some great notes for the brainstorming board, and a few mascot marketing fails there for a good laugh. Here we’re discussing ideas and tricky tips to help you get the most out […]

Marketing with a Mascot – Creating a Brand Mascot

Creating a brand mascot (well) is not as easy as it may seem. Humour and memorable characters sell. People look more favourably upon a brand if they’re entertained by an enthusiastic and loveable fictional being, rather than being educated by professional and knowledgeable humans. It’s true, a brand character somehow seems more authentic. No one […]

An Interview with Vibrant Victoria: Talent of the Month

We’re very excited to introduce our beautiful team member Victoria as our chosen talent of the month. 165cm tall, 24 year old stunning size 8 Victoria is based in Melbourne, and is an extremely talented and experienced promotions all-rounder. You can spot her entertaining the crowds as a mascot performer, expertly demonstrating products at trade […]

Christmas in Australia: 11 must do Christmas events

Christmas in Australia is nothing short of spectacular. Sunny summer days (and nights), cold drinks, cool friends, warm family, and endless celebrations. We don’t know of any Aussie city or small country town without a calendar of festive events to enjoy. We’ve put together our top 11 must-do Aussie Christmas events in Sydney, Melbourne, Brisbane, […]

Christmas staff smarts: Savvy businesses cash in

Yep, the decorations have appeared…the silly season is upon us. There’s no denying it’s THE hectic time of year. We’ve got the inside scoop on how those in the events, retail and hospitality sectors are capitalising on all the crazy this Christmas. Don the tinsel and get the cash in the bank. With an explosion […]

Interactive trade show games: Build brand awareness

In a competitive trade show arena it’s a challenge to produce unique exhibition marketing ideas. Interactive trade show games are a tried and tested method. Create a buzz around your booth, and your brand, while helping your trade show staff “break the ice” with consumers. Enhance opportunities for engagement and build brand awareness with some […]

The why, when and how of street marketing

Street marketing is really the oldest form of promotion. Before newspapers, radio, TV and all modern media, traders took to the streets to promote their wares and hunt down their customers. Today, street marketing is considered somewhat unconventional, and in many ways innovative. Clever campaigns are making massive strides in boosting brand awareness in a […]

Trade show staff: Gearing up for these fantastic August events

Professional trade show staff are making brands beautiful all over Australia. Objective focused ambassadors, gorgeous and charming models, hilarious mascots and individuals with superior customer service skills are partnering with exhibitors to heighten the trade show atmosphere buzz, and showcase their fantastic products. Event staff can make or break exhibition success in any arena, exhibiting […]