Egg-ceptional Easter Marketing Strategies  

Person in Rabbit costume walking on a city street

Australians dug deep into their pockets to spend more than $8 billion last Easter across retail, takeaway and restaurants. There’s an appetite to spend over the festive periods, even during this cost of living crisis. In fact, 1 in 4 Australians planned to spend up to $500 over the Easter break last year.  

Emotions play a big role in holiday shopping, with nostalgic memories, positive moods and smart sales driving people to spend more during annual holidays compared to typical sales. Smart companies know this and use emotional connections in their ads to boost sales. 

It doesn’t matter if you are launching a new product or developing an established one. Easter is the perfect time to create a splash.  

It still might be a bit over a month away, but that’s no reason to not start planning a killer Easter marketing strategy to stand out from the pack.   

Even small things can make a difference so you can stand out from the pack. Stuck for ideas? Here’s how we can help. 

Brand activations 

Easter can be an effective time to launch a brand or product. You only get one chance to make a first impression, so make sure it counts.  

We have a dedicated brand team that can oversee each step of the journey. This includes from initial planning to staff and the overall daily management of the activation.  

It’s a chance to be creative and daring. 1800 Tequila’s ‘The Bar Saved From Landfill’ was made solely from garbage destined for the tip. The bar was a chance to align the brand with a meaningful message, resonating with customers who aligned with their values and helping drive sales. 

Activations don’t even need to be physical spaces anymore. In 2022, McDonald’s reached out to Chicken McNuggets fans with a digital campaign, offering limited-edition sauces. The campaign included online and offline activities like a Spotify song, Instagram filter, maze game, and in-store scan.  

Hire our Easter Bunny mascot 

The secret is out! We have ready-to-hire Easter Bunny costumes that can come with an energetic performer to bring your business to life. 

Our mascot performers are trained to engage with the public, encouraging interaction and photo opportunities alongside consumers and your business.  

And the best part is we will tailor your brand’s objectives and character persona into the role. 

Maybe you already have a mascot but just don’t have anyone to bring it to life? We’ve seen it all through our mascots eyes, corporate events, children’s parties, sporting events, in-store promotions, shopping centre kiosks, to name a few. 

Draw customers in 

It’s hard to avoid crowds at Easter. It’s even harder to stand out from the pack. A solution? One of our spruikers.  

They are enthusiastic and energetic and can be fully briefed by our team to meet your operational demands.  

We have hospitality staff! 

Maybe you just need something simple. We’re thinking of a staff party to rejuvenate, a corporate event to network or even a get together with friends while you put the feet up. 

We have bar staff and baristas who will knock your socks off with an almond latte or G & T. You pick. 

Get in touch 

AMS Promotions is a team of Account Managers, Marketers, Promotions specialists, Graphic Designers and Activation Managers. Operating nationally with a pool of over 10,000 beautiful and talented promotional staff and models, we’re driven by exceeding your promotional goals and celebrating your success. Get in touch. 

1300 368 969 

Contact us