An Interview with Fearless Frazer: Talent of the Month

So excited to present our talent of the month. Meet the charming, professional and simply incredible actor and entertainer, Frazer! 34yrs of age and standing at 180cm tall, Frazer is a NSW local with an extremely diverse skillset. He’s bursting with personality and experience as an accomplished actor and director, captivating mascot performer, product demonstrator […]

Marketing with a Mascot – Creating a Brand Mascot

Creating a brand mascot (well) is not as easy as it may seem. Humour and memorable characters sell. People look more favourably upon a brand if they’re entertained by an enthusiastic and loveable fictional being, rather than being educated by professional and knowledgeable humans. It’s true, a brand character somehow seems more authentic. No one […]

An Interview with Vibrant Victoria: Talent of the Month

We’re very excited to introduce our beautiful team member Victoria as our chosen talent of the month. 165cm tall, 24 year old stunning size 8 Victoria is based in Melbourne, and is an extremely talented and experienced promotions all-rounder. You can spot her entertaining the crowds as a mascot performer, expertly demonstrating products at trade […]

Marketing Tips for a Fresh New 2018 – Start Strategising

Well here we are, another year, another 365 opportunities to elevate our brands and maximise our potential. We all start new years with the greatest intentions; but in small business it’s easy to get overwhelmed by the everyday running (off our feet) of our craft. Of course there are another gazillion new ways to market […]

Christmas in Australia: 11 must do Christmas events

Christmas in Australia is nothing short of spectacular. Sunny summer days (and nights), cold drinks, cool friends, warm family, and endless celebrations. We don’t know of any Aussie city or small country town without a calendar of festive events to enjoy. We’ve put together our top 11 must-do Aussie Christmas events in Sydney, Melbourne, Brisbane, […]

Unmissable November Trade Shows & Expos around Australia

What a fabulous country in which to be involved in the Promotions industry. Australian businesses, event organisers and venues, produce some of the most exciting trade shows and expos in the world. For our talented promotional staff, it’s a pleasure to be involved in helping brilliant businesses, and beautiful brands, present their unique products and […]

Interactive trade show games: Build brand awareness

In a competitive trade show arena it’s a challenge to produce unique exhibition marketing ideas. Interactive trade show games are a tried and tested method. Create a buzz around your booth, and your brand, while helping your trade show staff “break the ice” with consumers. Enhance opportunities for engagement and build brand awareness with some […]

Trade show staff: Gearing up for these fantastic August events

Professional trade show staff are making brands beautiful all over Australia. Objective focused ambassadors, gorgeous and charming models, hilarious mascots and individuals with superior customer service skills are partnering with exhibitors to heighten the trade show atmosphere buzz, and showcase their fantastic products. Event staff can make or break exhibition success in any arena, exhibiting […]

Brand ambassadors raising much-needed donations for charities.

Brand ambassadors represent a wide range of clients from market innovators to established ‘big name’ brands and multinationals. Perhaps one of the most meaningful and rewarding roles for the face-to-face ambassador is born out of a desire to help people. To really make a difference for local and international charities. Representing a charity as a […]

Promotional Models: The new face of online stores

Promotional Models are the new face of online stores. As bricks and mortar are rapidly giving way to online retail stores, competition is rife in the booming digital industry. While the concept seems easy with DIY Shopify and ecommerce websites, Facebook stores and EBay, it is as important as ever to set up shop with […]