We’re all fighting to attract eyes on screens and traffic through the door. Achieving growth and revenue to our business ventures has never been this challenging. It’s a crowded market and consumers have limited attention spans. So what can we do to draw people in? Let’s explore some proven strategies and why they work.
Get the word out there!
You can’t have skin in the game unless your memorable. It’s an increasingly digital world but the value of face-to-face communications can’t be underestimated. Our solution? Get printing and get out there!
AMS Promotions understand the value of this with our flyer distribution service. It’s about associating a smiling face and a warm conversation with a product or service. We put thought into the strategy and will make sure it’s in the right hands from the start.
It’s about placing the right people on the right job, too. Ensuring the distributor has a customer service or sales background is an important first step towards an effective strategy.
And what’s on the flyer? Is it colourful, eye-catching and easy for anyone to read? Keep in mind that 40 to 50 per cent of adults in Australia have literacy levels below the international standard. The solution to this is simple. Keep it short, keep it sharp, and if you need a place for more info, like to a website through a QR code.
So, ensure it’s done right, and the flyer ends up on the fridge and not the floor.
Attend Events and Trade Shows
Network, network, network! Getting your name out there amongst prospective clients will ensure a thorough knowledge of your brand before you hit the ground running and showcase your product or service.
The best way to maximise your presence at a trade show is to hire a trade show host or promo staff. This is how you attract foot traffic to your stall. It’s not enough to just be there, you need to be engaging!
Trade show hosts are like a magnet. AMS Promotions have confident, engaging personalities that will learn your brand back to front before stepping out. They will be briefed in detail on your brand values, your campaign objectives and your company vision.
What does a good host do, you may ask? It’s about getting involved and holding the floor or hosting an engaging one-on-one convo. It’s about registering guests, getting their hands dirty in a product launch, or fielding questions.
If you want your product to sparkle and shine on the big stage, it’s time to look into a trade show host for your next trade show, exhibition, open day, or anything else.
Bring your brand to life with a mascot.
Put a face to the brand and engage a wider audience with a mascot. It’s such an effective way to increase visibility, build an emotional connection and promote brand values and a personality.
Not only that, but mascots resonate strongly with kids. It’s ideal at a community event or when promoting a new product to have a mascot front and centre.
AMS Promotions has a range of professional character actors who will bring the right levels of energy and enthusiasm to the job.
We can help from start to finish. This includes from concept, to planning and through to a thorough review of how it all went.
And we can help inject personality into mascot too. Let’s make sure it aligns with your company values and the character persona is on point.
So now what?
There’s even more ways to place your business front and centre and we have solutions. Get in touch with us and we’ll steer you down the right path for your business.
AMS Promotions is a team of Account Managers, Marketers and Promotions specialists. Operating nationally with a pool of over 10,000 beautiful and talented promotional staff and models, we’re driven by exceeding your promotional goals and celebrating your success. Get in touch.
1300 368 969