In a saturated market where consumers are bombarded with thousands of ads daily, brands are seeking new ways to truly connect with their audience. One approach that’s gaining momentum and delivering real results is experiential marketing.
Also known as brand activation, experiential marketing allows consumers to interact directly with a brand, creating memorable, emotional connections that drive loyalty and influence purchasing decisions. AMS Promotions is at the forefront of delivering these live, impactful brand experiences across Australia, helping brands break through the noise and generate lasting impressions.
Let’s explore the data behind experiential marketing and how AMS Promotions turns strategy into results.
Experiential Marketing by the Numbers
The statistics don’t lie, experiential marketing works. Here are some compelling numbers:
- 91% of consumers say they have more positive feelings about a brand after participating in events and experiences.
(EventTrack, 2023) - 85% of consumers are more likely to purchase after participating in a branded experience.
(EMI & Mosaic) - 98% of users feel more inclined to purchase after attending an activation.
(Statista, 2024) - 75% of marketers say that live events are crucial to their brand’s success.
(Bizzabo, 2023) - Experiential campaigns yield an average ROI of 4:1, and in some sectors, even higher.
(Harvard Business Review)
These figures show that brand activations are not just “nice to have” — they are essential tools for engagement, conversion, and retention.
Core Benefits of Experiential Marketing
- Deeper Consumer Engagement
Consumers don’t just see your brand; they feel it, taste it, interact with it. This physical and emotional engagement leaves a much stronger impression than traditional advertising.
- Stronger Brand Recall
Because consumers are directly involved, experiential campaigns dramatically improve recall. People remember experiences, not banner ads.
- Social Media Amplification
Engaging events lead to organic shares. Consumers become brand advocates, generating user-generated content that enhances reach at no extra cost.
- Real-Time Feedback and Insights
You can watch how consumers interact with your product in real-time, ask questions, and gather qualitative data that helps fine-tune your marketing.
- Builds Trust and Authenticity
When brands show up in person and create meaningful moments, they come across as authentic — a quality modern consumers value more than ever.
How AMS Promotions Brings Experiential Marketing to Life
AMS Promotions is a leading brand activation and experiential marketing agency in Australia. With a national presence and a talented pool of event professionals, AMS delivers strategic, end-to-end activations that get people talking and buying.
Here’s how AMS makes a difference:
Tailored Strategies, Not One-Size-Fits-All
From large-scale supermarket demos to intimate tech product trials, AMS Promotions designs campaigns that are aligned with your brand goals, customer journey and budget.
National Coverage, Local Expertise
Whether it’s a brand launch in Sydney, a pop-up in Brisbane, or a roadshow across regional areas, AMS has the infrastructure to execute consistently across Australia.
Trained, Engaging Brand Ambassadors
We don’t just send promo people we deploy passionate brand ambassadors experts in storytelling, sales conversion, and customer engagement. Every team member is briefed thoroughly to represent your brand as their own.
Full Campaign Management
From concept development to logistics, staffing, reporting and insights, AMS handles every detail so your internal team can stay focused on higher-level strategy.
Clear ROI Tracking and Reporting
AMS Promotions provides measurable insights post-campaign including consumer engagement metrics, samples distributed, conversions, and feedback. Turning your experiential budget into real, reportable value.
What Makes AMS Promotions Different
AMS isn’t just another promo agency, we are leaders in experiential marketing. Our team is built from experts in events, marketing strategy, and project management. Our founder and director, Ryan Gaiot, is a respected voice in the brand activation space, leading an exceptional team that consistently exceeds expectations across retail, FMCG, alcohol, technology, and sporting industries.
We understand that every campaign is a direct representation of your brand and we take that responsibility seriously. From the first handshake to the final data report, AMS ensures every moment counts.
Ready to Activate Your Brand?
If you’re looking to elevate your marketing and drive real consumer engagement, experiential marketing is your competitive advantage and AMS Promotions is your partner in making it happen.
Contact us today to start planning your next activation:
amspromotions.com.au | 1300 368 969