AMS Promotions recently partnered with AW Agency to deliver an impactful and highly coordinated campaign for Mastercard across four Australian states: New South Wales (NSW), Victoria (VIC), Western Australia (WA), and Queensland (QLD). The activation involved the installation of Mastercard point-of-sale (POS) materials in thousands of stores, and the results are a testament to the meticulous planning and execution that went into this ambitious project.
Scope of the Campaign
The campaign spanned a remarkable 31 days and was executed on an impressive scale. Over the course of the month-long activation, AMS Promotions visited a total of 8,364 stores nationwide. The primary objective was to install Mastercard-branded POS materials in each location, ensuring the brand’s visibility and reinforcing its presence in key retail environments.
Key Metrics and Outcomes
- Total Stores Visited: 8,364
- Campaign Duration: 31 days
- Total POS Installed: 9,636
- Total Campaign Hours: 3,720
These figures highlight the sheer scale of the operation and the level of commitment required to achieve such an outstanding outcome. Each store was a crucial touchpoint for Mastercard, providing an opportunity to strengthen customer engagement and drive brand awareness.
Strategic Planning and Execution
The success of the campaign can be attributed to the robust strategy developed by AMS Promotions in collaboration with AW Agency. Here’s how the campaign unfolded:
- Comprehensive Coverage: The campaign’s geographic reach was extensive, covering urban, suburban, and regional areas across five states. This ensured that Mastercard’s branding was visible to a diverse and widespread audience.
- Efficient Resource Allocation: AMS Promotions deployed a highly skilled team to manage the installation process. The team’s efficiency was crucial in maintaining the pace required to complete the campaign within the 31-day timeframe.
- Seamless Coordination: With thousands of stores to visit, precise coordination was essential. AMS Promotions utilised advanced scheduling and tracking tools to optimize routes, monitor progress, and ensure that every location was serviced on time.
- Quality Assurance: Each installation was carried out with attention to detail to ensure the POS materials were displayed prominently and adhered to brand guidelines. Regular quality checks were conducted to maintain consistency and excellence across all locations.
Challenges and Solutions
Executing a campaign of this magnitude comes with its fair share of challenges. However, AMS Promotions’ experience and problem-solving capabilities ensured these were effectively managed:
- Logistical Complexity: With over 8,000 stores to visit, logistics were a significant challenge. The team overcame this by creating region-specific schedules and deploying local teams familiar with each area.
- Tight Deadlines: The 31-day timeline required a fast-paced approach. AMS Promotions’ workforce demonstrated exceptional efficiency, completing an average of 260 installations per day.
- Varied Store Requirements: Different stores had unique layouts and specifications for POS placement. The team adapted to these variations, ensuring each installation met both the store’s needs and Mastercard’s branding standards.
Impact of the Campaign
The Mastercard POS installation campaign delivered measurable benefits for the brand, retailers, and customers alike:
- Enhanced Brand Visibility: With 9,636 POS materials installed in stores, Mastercard’s presence was significantly amplified, creating countless touchpoints for customer engagement.
- Retailer Support: By providing high-quality POS displays, the campaign added value to participating retailers, helping them promote Mastercard services more effectively.
- Customer Awareness: The increased visibility of Mastercard’s branding reinforced its position as a trusted payment solution, encouraging customer loyalty and usage.
A Winning Partnership
The collaboration between AMS Promotions and AW Agency was pivotal to the campaign’s success. By combining strategic planning with on-the-ground expertise, the two organisations were able to deliver exceptional results within a challenging timeframe.
Conclusion
The Mastercard POS installation campaign exemplifies AMS Promotions’ ability to execute large-scale activations with precision and professionalism. With 8,364 stores visited, 9,636 POS materials installed, and 3,720 hours dedicated to the campaign, the results speak for themselves. This successful activation not only bolstered Mastercard’s brand presence but also showcased the power of effective collaboration and meticulous execution.
AMS Promotions is proud to have contributed to such a significant initiative and looks forward to continuing to deliver outstanding results for our clients in future campaigns.
Phone: 1300 368 969