Introduction:
The City to Surf is one of Australia’s most iconic fun runs, attracting thousands of participants and spectators each year. To elevate the event experience and strengthen its brand presence, AMS Promotions was engaged to supply both brand ambassadors and a mascot performer. This partnership aimed to enhance participant engagement, boost event visibility, and foster a more vibrant atmosphere.
Objectives:
- Increase Participant Engagement: Utilise brand ambassadors to interact with participants and spectators, enhancing their overall experience.
- Strengthen Brand Presence: Elevate the City to Surf’s visibility through strategic promotional activities and mascot interactions.
- Create a Vibrant Atmosphere: Use dynamic entertainment elements to energise the crowd and amplify the event’s festive spirit.
Strategy and Execution:
- Brand Ambassadors: AMS provided a team of charismatic and engaging brand ambassadors who interacted with participants and spectators throughout the event. They were tasked with distributing promotional materials, answering queries, and encouraging participation. Their presence helped to create a friendly and inviting atmosphere, enhancing the overall participant experience.
- Mascot Performer: A high-energy mascot performer was deployed to energise the crowd and create memorable moments. The mascot participated in pre-race activities, cheered on runners, and engaged with families and children, adding a playful and engaging element to the event.
- On-Site Promotion: Both the brand ambassadors and mascot performer were strategically positioned to maximise visibility and interaction. This included pre-race promotion, cheering sections along the course, and post-race activities, ensuring that the City to Surf’s brand was prominently featured throughout the event.
Results:
The involvement of AMS Promotions led to significant enhancements:
- Enhanced Engagement: Participants and spectators reported a more engaging and interactive experience, with increased interaction with brand ambassadors and memorable encounters with the mascot.
- Vibrant Atmosphere: The addition of energetic entertainment elements contributed to a more festive and celebratory atmosphere, making the event more enjoyable for everyone involved.
Conclusion:
AMS Promotions’ contribution to the City to Surf through the provision of brand ambassadors and a mascot performer was instrumental in achieving a more engaging and dynamic event experience. This case study demonstrates AMS Promotions’ expertise in delivering impactful promotional solutions that enhance event atmosphere and brand presence. For more information on how AMS Promotions can elevate your event, call 1300 368 969.