AMS Promotions is proud to announce an exciting new chapter in our journey: we are now the Official Activation Partner of the Adelaide Giants Baseball Team. This landmark partnership cements AMS Promotions’ role as a leader in brand activations, bringing businesses closer to fans in unforgettable and engaging ways.
A Home Game Experience Like Never Before
Baseball has always been about more than just the game. It is about the atmosphere, the community, and the memories made at every pitch. Through this partnership, AMS Promotions will design and deliver onsite brand activations at Adelaide Giants’ home games, giving businesses a chance to connect with fans in ways that are immersive, fun, and memorable.
Imagine your brand being at the centre of fan excitement. Whether it is during a high-energy break between innings, in the bustling concourse, or as part of exclusive hospitality areas, AMS Promotions ensures your message does not just reach audiences, it resonates.
Meet the Giants’ New Shark Mascot
One of the most exciting parts of this partnership is the introduction of the Adelaide Giants’ brand-new Shark Mascot, proudly provided by AMS Promotions.
The Shark Mascot is designed to be a true crowd favourite. From energising the stands to mingling with families and posing for endless photo opportunities, the Shark will be front and centre at Giants home games. But the Shark Mascot is not just for baseball nights, it is also a versatile resource available for public engagements, corporate events, and brand activations throughout the season.
This gives businesses activating with AMS Promotions an exclusive advantage: not only can your brand engage fans through tailored activations, but you can also integrate the Shark Mascot into your campaign to create unforgettable photo moments that people will talk about long after the game.
Turning Crowds into Communities
The Adelaide Giants boast one of the most passionate fanbases in the Australian Baseball League. In the 2024/25 season alone, more than 21,000 fans attended games, with thousands more tuning in via Baseball Plus, which recorded almost 300,000 game views. This is a growing, loyal, and engaged audience, making Giants home games a perfect stage for brands to activate.
By partnering with AMS Promotions, businesses can engage directly with this audience in a live, high-energy environment where attention and excitement are at their peak.
Innovative Activation Ideas
AMS Promotions has a proven track record of delivering engaging experiences, and our partnership with the Adelaide Giants will bring a fresh line-up of activation opportunities, including:
Product-in-Hand Engagement
Imagine your product in the hands of every single fan. From entry gates to concourse walkways, from seating placements to exit touchpoints, AMS Promotions can design activations that ensure maximum brand visibility and direct consumer connection. Whether it is branded giveaways, product samples, or creative handouts, your brand will be experienced by fans throughout their entire game-day journey.
Instagrammable Pop-Up Stands
Bold, visually striking food concepts such as churro dogs or bubble-waffle cones, designed to spark conversation and encourage sharing.
Interactive Mini Games
Pitching challenges, food contests, or skill-based competitions where fans compete for branded merchandise.
Family-Friendly Engagements
Face painting, junior baseball photo zones, or snack corners tailored for kids and parents, making the whole day more inclusive and interactive.
Mascot-Enhanced Activations
Bring the Adelaide Giants’ Shark Mascot into your activation for live appearances, public photo ops, and high-impact visibility. This mascot adds personality and energy to every campaign, ensuring your brand is remembered long after the game ends.
Aligning with Success On and Off the Field
The Adelaide Giants are more than a baseball team. They are a dynasty in the making. Fresh off back-to-back Claxton Shield championships in 2023 and 2024, the Giants are setting the standard for excellence in Australian baseball. Their strong presence in both the local community and the international baseball stage means brands activating with them benefit from a halo of prestige and pride.
AMS Promotions is thrilled to stand alongside the Giants as they continue to grow their influence, inspire young players, and entertain fans across South Australia and beyond.
Why Partner with AMS Promotions at Giants Games?
Direct Access to Fans
Reach thousands of passionate supporters in-stadium.
Tailored Experiences
Work with AMS Promotions to create activations that align perfectly with your brand values and objectives.
Community Connection
Link your business with a team deeply rooted in local culture and community initiatives.
Exclusive Mascot Access
Leverage the new Adelaide Giants Shark Mascot as part of your campaign to create unique moments that fans will share and remember.
Join the Journey
This partnership is not just a sponsorship. It is an opportunity. Businesses now have the chance to showcase their brand in one of South Australia’s most exciting sporting environments, where passion, energy, and community converge.
AMS Promotions and the Adelaide Giants are inviting forward-thinking companies to be part of something truly special.
Ready to Activate Your Brand?
👉 Download our exclusive partnership deck here to explore all activation opportunities available for the 2025/26 season.
Contact us today 1300 368 969 or visit amspromotions.com.au to learn more.
Together, let us turn home games into giant successes for your brand.