Experimental Marketing: Innovation at its Best

Experimental marketing takes a creative approach to direct offline engagement with consumers. The strategy focuses on helping consumers experience a brand or product in an immersive way. The best experimental marketing campaigns provide a memorable experience, and form a lasting connection between the brand and consumer. From outside the box product sampling, to memorable activities […]

Trade show staff: Gearing up for these fantastic August events

Professional trade show staff are making brands beautiful all over Australia. Objective focused ambassadors, gorgeous and charming models, hilarious mascots and individuals with superior customer service skills are partnering with exhibitors to heighten the trade show atmosphere buzz, and showcase their fantastic products. Event staff can make or break exhibition success in any arena, exhibiting […]