How It Happened
The West Tigers, a leading team NRL team, sought to enhance their game-day atmosphere and fan engagement. To achieve this, they turned to AMS Promotions, renowned for its expertise in brand activations and promotional marketing. AMS Promotions provided the West Tigers with a dynamic mascot performer, a pivotal element in elevating the fan experience and strengthening the team’s brand.
Objectives:
1. Revitalise Fan Experience: Inject more energy and excitement into game-day events.
2. Strengthen Fan Connections: Engage fans more effectively through interactive performances.
3. Boost Brand Visibility: Increase the team’s overall visibility and appeal through high-impact entertainment.
How We Did It
AMS Promotions implemented a comprehensive strategy to meet the West Tigers' objectives:
1. Top-Tier Mascot Performance: AMS provided a highly skilled mascot performer who embodied the West Tigers’ brand with enthusiasm and charisma. The performer was involved in various game-day activities, from pre-game engagements to halftime shows.
2. Interactive Fan Engagement: The mascot engaged directly with fans, participating in crowd interactions, photo opportunities, and on-field activities. This approach created a lively and inclusive atmosphere, enhancing the overall game-day experience.
3. Community Outreach: Beyond game days, the mascot participated in community events, strengthening the team’s connection with local supporters and fostering a sense of community involvement.
The Outcome
AMS Promotions’ partnership with the West Tigers successfully transformed the game-day experience through the provision of a top-notch mascot performer. This case study highlights AMS Promotions' ability to deliver tailored entertainment solutions that drive fan engagement and elevate sports marketing efforts. For more information on how AMS Promotions can enhance your sports brand, visit our case study.
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