Experimental Marketing: Innovation at its Best

Experimental marketing takes a creative approach to direct offline engagement with consumers. The strategy focuses on helping consumers experience a brand or product in an immersive way. The best experimental marketing campaigns provide a memorable experience, and form a lasting connection between the brand and consumer. From outside the box product sampling, to memorable activities […]

The why, when and how of street marketing

Street marketing is really the oldest form of promotion. Before newspapers, radio, TV and all modern media, traders took to the streets to promote their wares and hunt down their customers. Today, street marketing is considered somewhat unconventional, and in many ways innovative. Clever campaigns are making massive strides in boosting brand awareness in a […]