Interactive trade show games: Build brand awareness

In a competitive trade show arena it’s a challenge to produce unique exhibition marketing ideas. Interactive trade show games are a tried and tested method. Create a buzz around your booth, and your brand, while helping your trade show staff “break the ice” with consumers. Enhance opportunities for engagement and build brand awareness with some […]

The why, when and how of street marketing

Street marketing is really the oldest form of promotion. Before newspapers, radio, TV and all modern media, traders took to the streets to promote their wares and hunt down their customers. Today, street marketing is considered somewhat unconventional, and in many ways innovative. Clever campaigns are making massive strides in boosting brand awareness in a […]

Trade show staff: Gearing up for these fantastic August events

Professional trade show staff are making brands beautiful all over Australia. Objective focused ambassadors, gorgeous and charming models, hilarious mascots and individuals with superior customer service skills are partnering with exhibitors to heighten the trade show atmosphere buzz, and showcase their fantastic products. Event staff can make or break exhibition success in any arena, exhibiting […]

Promotional Models: The new face of online stores

Promotional Models are the new face of online stores. As bricks and mortar are rapidly giving way to online retail stores, competition is rife in the booming digital industry. While the concept seems easy with DIY Shopify and ecommerce websites, Facebook stores and EBay, it is as important as ever to set up shop with […]

Australian Trade Shows: Elevate Your Presence and Maximise Your Success

Our beautiful country is a diverse mix of innovative businesses, products and services. Equally as diverse is the range of world-class event and trade show opportunities across the country. From fine foods, to fitness, weddings, hobbies, children and technology, if you have a product to present to the nation and even the world, there will […]

First promotional modelling job? 5 Simple tips to help you shine

First promotional modelling job? 5 Simple tips to help you shine Congratulations! You’ve been selected from a talented pool of candidates for your first promotional modelling gig! You’re probably excited to start earning and furthering yourself as a promotional model. This is an industry thick with competition, so a successfully executed job is more than […]

Avoid Mascot Fails! Why you need a Mascot Performer at your next promotion or event.

The official dictionary definition of a mascot is “an animal, person, or thing adopted by a group as its representative symbol and supposed to bring good luck.” If you stuff an untrained person into a hot mascot costume, that’s precisely what your audience is going to get. Although terribly amusing to people that are not […]