Experimental Marketing: Innovation at its Best

Experimental marketing takes a creative approach to direct offline engagement with consumers. The strategy focuses on helping consumers experience a brand or product in an immersive way. The best experimental marketing campaigns provide a memorable experience, and form a lasting connection between the brand and consumer. From outside the box product sampling, to memorable activities […]

The why, when and how of street marketing

Street marketing is really the oldest form of promotion. Before newspapers, radio, TV and all modern media, traders took to the streets to promote their wares and hunt down their customers. Today, street marketing is considered somewhat unconventional, and in many ways innovative. Clever campaigns are making massive strides in boosting brand awareness in a […]

Trade show staff: Gearing up for these fantastic August events

Professional trade show staff are making brands beautiful all over Australia. Objective focused ambassadors, gorgeous and charming models, hilarious mascots and individuals with superior customer service skills are partnering with exhibitors to heighten the trade show atmosphere buzz, and showcase their fantastic products. Event staff can make or break exhibition success in any arena, exhibiting […]

Brand ambassadors raising much-needed donations for charities.

Brand ambassadors represent a wide range of clients from market innovators to established ‘big name’ brands and multinationals. Perhaps one of the most meaningful and rewarding roles for the face-to-face ambassador is born out of a desire to help people. To really make a difference for local and international charities. Representing a charity as a […]

Promotional Models: The new face of online stores

Promotional Models are the new face of online stores. As bricks and mortar are rapidly giving way to online retail stores, competition is rife in the booming digital industry. While the concept seems easy with DIY Shopify and ecommerce websites, Facebook stores and EBay, it is as important as ever to set up shop with […]

Australian Trade Shows: Elevate Your Presence and Maximise Your Success

Our beautiful country is a diverse mix of innovative businesses, products and services. Equally as diverse is the range of world-class event and trade show opportunities across the country. From fine foods, to fitness, weddings, hobbies, children and technology, if you have a product to present to the nation and even the world, there will […]

First promotional modelling job? 5 Simple tips to help you shine

First promotional modelling job? 5 Simple tips to help you shine Congratulations! You’ve been selected from a talented pool of candidates for your first promotional modelling gig! You’re probably excited to start earning and furthering yourself as a promotional model. This is an industry thick with competition, so a successfully executed job is more than […]

Modern Marketing Approaches to Using Brand Ambassadors

Marketers and entrepreneurs are always looking for high-impact, cost effective and creative campaigns outside the constraints of mainstream marketing. In today’s overcrowded and noisy market place, you need to be nimble and responsive to consumer’s needs to get and hold their attention. Professional brand ambassadors are passionate brand advocates who can provide marketing on steroids […]

Avoid Mascot Fails! Why you need a Mascot Performer at your next promotion or event.

The official dictionary definition of a mascot is “an animal, person, or thing adopted by a group as its representative symbol and supposed to bring good luck.” If you stuff an untrained person into a hot mascot costume, that’s precisely what your audience is going to get. Although terribly amusing to people that are not […]