Brand ambassadors represent a wide range of clients from market innovators to established ‘big name’ brands and multinationals. Perhaps one of the most meaningful and rewarding roles for the face-to-face ambassador is born out of a desire to help people. To really make a difference for local and international charities.
Representing a charity as a brand ambassador is not a responsibility to be taken lightly. You need to be consistent and flawless in representing the brand at the highest level. Your success can hold great significance in helping people and regions.
Great brand ambassadors can actually change lives and are achieving incredible results for charities. The best of the best embrace and employ wholeheartedly the values, vision and mission of the charity.
In a nutshell, being a brand ambassador is essentially great PR. The approach to working as an ambassador for a charity is largely the same as that for a company or organisation. Your job is to build brand awareness, build consumer trust and help to address any misconceptions or problems with the brand.
Brand Ambassadors are now much more than charismatic voices for everyday businesses. They’re talented and intelligent individuals taking centre stage as they represent big names and worthy causes.
How do we go about becoming brand ambassadors for a good cause?
Don’t wait for an opportunity to come to you, put yourself out there. Approach agencies and PR companies to gain valuable tips and experience. People buy from people. Present yourself with the same pizzazz you’ll exude when you’re representing brands and charities.
Brand ambassadors must be outgoing and resilient, with a bright and positive attitude. Being an ambassador is not a sales job. It is a role that ensures a ‘positive brand experience.’ Charity ambassadors don’t badger people for donations, or make them feel guilty. Charity representatives boost donations through brand awareness and positive consumer interaction. This enforces a “good experience” with the charity, and leaves people more likely to participate through a donation.
An ambassador role is similar to an internship. It is a way to gain work experience and professional growth through a company’s expertise and training. Brand Ambassador looks great on your CV. It demonstrates that companies have trusted you to represent their brand.
Along with the massive reward of a job well done, there can be many other perks that come with Ambassadorship. You may attract great performance bonuses and be paid to travel. There are usually excellent career progression opportunities. You could benefit from client giveaways, leftover demo products or even tickets to sold-out gigs.
Imagine jetting around with a smile on your face, engaging in positive interactions and boosting the success of a worthy cause. Imagine if you’re paid to do it! If you would like more information on how to become a brand ambassador for charities or events, get in touch with the team at AMS Promotions, we can’t wait to hear from you.